A poorly executed attempt into the SaaS market will not only provide little success but it will deter future customers or partners from doing business with you. Before a decision to go the SaaS route is made, first you need to understand your market. This will involve, at very least, understanding your competitor offerings, how they are priced, how successful they are and how you will differentiate from them. There are many other considerations to take before going full steam ahead and Unicorn have the experience and expertise to guide you through them.